Okay, we give up! How did you get us to the top of Google, considering how many other bookbinding companies there are in the world? Not that we’re complaining - we’re just curious... GL - Denver, CO (Sorry, that’s our little secret ;) |
We are told, repeatedly, that search engines will drive a ton of traffic to a website.
That belief by itself leads to the majority of frustration with website performance.
The reason it is frustrating is very simple: It just isn’t true.
In fact, it can’t be true and here’s why:
- New sites (those less than 2 years of existance) are penalized by all major search engines. Search engines look for longevity in order to make them rank higher in search results.
- Blogware-based website (e.g. those created with WordPress, Concrete 5, Drupal, etc.) are also penalized. Search engines view blog-based sites as "temporary" and with good reason. More than 80% of the blogs (including blog-sites) haven’t been updated since creation.
- Websites that are not configured with even the minimum requirements for search engine optimization - are not indexed effectively by search engines. Sadly, that includes most blogware-based websites.
The "search engine killer"
No matter how "perfectly" a website is optimized and even if its search engine listing is 100% optimum -
That information is worthless if the person using the search engine hasn’t got a clue how to use a search engine effectively.
That’s (an average of estimates) about 70% of the Internet visiting public.
This isn’t to say that search engines are not important; quite the contrary.
The point is: Search engines are only one facet of website promotion.
There are other methods of effectively promoting a website that can often exceed the amount of traffic sent to a site by a search engine!
Those methods are what HirMon & Associates includes with all our website projects.
If you would like to know more about the "Search Engine Myth," read all about it on this page in Web School 101.
