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Advertising is the greatest art form of the twentieth century.

Marshall Mcluhan, Canadian educator, philosopher, and scholar

communications
 

 

What's your business really worth?


At HirMon & Associates take a simple approach to assisting our clients with their communications needs:
  • You are the expert at what you do.
  • We are the experts at what we do.

Between the two of us, we can help promote your business professionally, in a timely manner and - just possibly save you a fortune in the mean time.

A fortune? Yes.

There is a feeling among some business owners that goes like this:

If you do some things yourself, like create your advertising, flyers, brochures (and even websites) yourself - you'll save money.

Make no mistake - This is one of the easiest traps for businesses to fall into. Worse - it is a "two-way" trap that can cost you real money and lost prospects.

The first way you can lose money doing it yourself is this:

How long do you think it will you to create whatever presentation you have in mind? (Honestly, do you even have a guess at this point?)

A few of our clients contend that how long it takes them is irrelevant because they are doing it themselves, and therefore - the cost is "free."

Understand this: Anytime you do any kind of work for your business you are "on the clock" and your time is always worth something.

If it takes you a week to produce a simple brochure, you have lost (forever) one week of time you could have been marketing your business in person-to-person contacts, follow up phone calls and a myriad of other ways.

(We assume you have the software to create the presentation you have in mind. If not, those costs alone can run from $200 - and up, sometimes - way up...)

The second way you can lose money with the do-it-yourself approach is the one that is most often overlooked:

You and your business are going to be judged on how any presentation you give to prospects looks.

The old adage is absolutely true: You never get a second chance to make a first impression.

You have seen your share of flyers, brochures and what-not. Some are good and some are really ratty.

We willing to bet that you are attracted to those publications that say I'm professional and serious about my business - because they suggest the business in question is competent and professional.

The temptation to create your own materials will never go away, because, on the surface, it sounds like a really good idea. In reality - it turns out to be one of those things that falls into the: If it sounds too good to be true, it probably isn't.

Whether or not you need graphic or website design, printed advertising, brochures or even special hard-to-find services that other agencies cannot handle, drop us an email. We just might be able to help.