At HirMon & Associates take a simple approach to
assisting our clients with their communications needs:
- You are the expert at what you do.
- We are the experts at what we do.
Between the two of us, we can help promote your business
professionally, in a timely manner and - just possibly save
you a fortune in the mean time.
A fortune? Yes.
There is a feeling among some business owners that goes
like this:
If you do some things yourself, like create your
advertising, flyers, brochures (and even websites) yourself
- you'll save money.
Make no mistake - This is one of the easiest traps
for businesses to fall into. Worse - it is a
"two-way" trap that can cost you real money and lost
prospects.
The first way you can lose money doing it yourself is
this:
How long do you think it will you to create whatever
presentation you have in mind? (Honestly, do you even have a
guess at this point?)
A few of our clients contend that how long it takes
them is irrelevant because they are doing it
themselves, and therefore - the cost is
"free."
Understand this: Anytime you do any kind of work
for your business you are "on the clock" and
your time is always worth something.
If it takes you a week to produce a simple brochure,
you have lost (forever) one week of time you could
have been marketing your business in person-to-person
contacts, follow up phone calls and a myriad of other
ways.
(We assume you have the software to create the
presentation you have in mind. If not, those costs alone
can run from $200 - and up, sometimes - way up...)
The second way you can lose money with the
do-it-yourself approach is the one that is most often
overlooked:
You and your business are going to be
judged on how any presentation you give to prospects looks.
The old adage is absolutely true: You never get a
second chance to make a first impression.
You have seen your share of flyers, brochures and
what-not. Some are good and some are really ratty.
We willing to bet that you are attracted to those
publications that say I'm professional and serious
about my business - because they suggest the
business in question is competent and professional.
The temptation to create your own materials will never go
away, because, on the surface, it sounds like a really good
idea. In reality - it turns out to be one of those things that
falls into the: If it sounds too good to be true, it
probably isn't.
Whether or not you need graphic
or website design, printed
advertising, brochures or even special hard-to-find
services that other agencies cannot handle, drop us an
email. We just might be able to help.